Say to the site Optimization, we will be in mind will reflex was reflects three letters-SEO (Search Engine Optimization), namely the Search Engine Optimization, set up in the Search Engine basis, the main purpose is to increase the specific keywords through exposure to increase the visibility of the web site, which increases the chance of web site selling. But, as SEO concept has become increasingly popular, technology matures, the increasingly fierce competition also, want to be ranked higher than the effect was so easy.
With Facebook in 2004 and the rise of, can not only meet the needs of the user to express themselves, and to maintain the users of all kinds of social between through social media, the user group of total amount is growing, already has formed a relationship based on users, the huge, Internet information dissemination of new channel, so, more and more attention of the socialization of enterprise web site has media, based in social media promotion strategy system has thus arises at the historic moment. This series of emerging promotion strategy also known as Social media optimization, the abbreviation SMO, namely the Social media optimization.
In present China, the bo and the rapid development of SNS for SMO provides a broad application space, in erin consultation on December 14, micro bo monitoring data released as an example: in October 2010 at the service of China visit user scale to 125.217 million, a March 2010 increased by 1.4 times; 2010 users from March 14.7% of permeability increase to 36.9% in October. And in 2011, the number is in the further growth, it serves to show its vast development space.
SMO based on "social media" basis, and its content is by the members of the social network released, through the sharing experience and record the mood, know the friend as well as to the attention of hot, comments and reproduced and other forms, in the social network in the crowd of different transmission, in the optimization effect is that this way of mouth reputation than traditional search engine rankings system is simple, more easily to be users by subconscious and accept; In optimization goal is concerned, social media has the information in the common interest of people and the characteristics of the release spread and tell the websites to search for potential audience, cultivate the demand of the link, the most concerned about this information to the group, to make the "accurate marketing" possible.
More important, because in social media users of information communication are diversified, the characteristics of various topics in communication, not only on one or two kind of way, but use the web site provides a way to find and share information, again through various channels of information to the web site more have common interests, and who is interested to spread to others, making the number to going concern will be the,, 10 of the JiHeShu increasing level, in imperceptible in increased exposure and website information visibility, we can see its commercial value but also does not poor.
So it seems, make good use of SMO, can promote the user content out to attract come in, can the product brand shaping up the propaganda out, for the website is concerned, SMO is well under the trend of socialization essential network marketing strategy.
SMO website optimization, can bring which good?
The above picture was several news kind the website traffic data contrast. According to Compete abroad research data in some website, SMO (social media optimization) flow is more than a SEO flow. This trend has started happening in foreign countries, believe that in the near future, in the home also can present great advantages.
Which website needs SMO optimization?
In fact as long as a web site to its visitors "value", no matter it is the content type website, community kind website, business sex site, video web site, or a blog, it is being share, the collection of the possibility, and share the behavior of the collection will not only is the current web site to visitors to the site, and is the good friend of site visitors inside the circle. As long as the website content have value, good friends of friends will continue to share... . Spread... ., this part "socialized share circle" brings the flow potential hidden in the sea as part of an iceberg.
All this happen, is net friend through various social networks naturally to share any behavior, and the web site of the initiative in sales. So, if your site has such values, you really need to "share the to" this SMO socialization optimization tools.
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